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MC2 manages all PR and communications requirements for the entire Kellogg's portfolio of brands specialising in creative, news driven campaigns that engage both media and consumers.
Love Irish Food
MC2 devised and implemented the launch of the Love Irish Food initiative incorporating over 60 or Ireland's favourite brands. The team continues to drive awareness and engagement through strategic communications programmes highlighting everything we love about Irish food and drink brands.
MC2 work across the entire Cadbury portfolio implementing creative and impactful PR campaigns for brands such as Cadbury Dairy Milk, Wispa, Snack, Crunchie and Flake. Our work incorporates both on and offline communications, sponsorship management and experiential activity.
MC2 manages all consumer PR requirements for 3, Ireland's fastest growing mobile network. Driving news flow and growing share of voice in a highly competitive market, the team work across 3's propositions and sponsorship portfolio.
Green and Black's
MC2 devise and implement all communications campaigns including media trips, lifestyle features, event logistics, media promotions and NPD announcements, continuing to tell the amazing Green & Black's story.
MC2 support all Londis communications initiatives throughout the year, taking in brand campaigns, consumer promotions, the annual conference and awards as well logistical and supplier announcements.
The National Confectionery Company
MC2 implements communications campaigns around sponsorship initiatives, new product developments, consumer promotions and experiential activity.
MC2 launched Trebor Gum into the Irish market and in doing so introduced The Mint People to the Irish public through an impactful and engaging consumer sampling campaign across the country. The team continue to drive awareness of and engagement with the Trebor Gum Brand through creative consumer communications.
MC2 works with Ireland's favourite DIY retailer to create exciting events around new store openings and drive consumer awareness of the depth of products on offer. We also work with the Woodie's DIY team to leverage the brand's sports sponsorships which include the Irish Athletics Championships and key races at the Curragh during the Irish Derby festival.