Influencers is a short documentary directed by Paul Rojanathara and Davis Johnson exploring what it means to be an influencer and how trends and creativity become contagious today in music and fashion.
This Budweiser ad, created by DDB UK, looks like so much fun! It features people playing a giant game of pool on a rooftop in LA.
Orange singing tweetagrams
Orange in the UK have launched a campaign that allows users to send personalized singing tweetagrams by finishing any tweet with #singingtweetagram. They are selecting the best ones in real time, shipping them to the studio and sending back tweetagrams all day long.
Sesame Street: smell like a monster
The latest parody of the Old Spice ad is definitely one of our favourites so far with Sesame Street spoofing the infamous Old Spice viral ‘The man your man could smell like’
Mini giveaway in Stockholm
Breathing new life into the treasure hunt concept, Mini launched an interesting campaign in Stockholm to promote the Mini Countryman Getaway. The video below explains the game and app further.
Philips wake up the town
Philips have launched an interesting campaign ‘Wake up the town’ which focuses on the Arctic town of Longyearbyen. Documentary filmmaker Doug Pray, is spending the winter in Longyearbyen for an experiment with the Philips Wake-Up light. The campaign is online at wakeup.philips.com, YouTube and Facebook.
Windows 7: Really?
We love our gadgets here at MC² but even we had to chuckle at the devotion of these phone lovers in this new ad for Windows 7
La Mutuelle Generalle
Over 300 dancers descended in front of Notre Dame in Paris for a flash mob as part of an advertisement for La Mutuelle Generale . We love the expressions on the faces of the tourists and passers-by who are among the dancers
David Phoenix vs Skittles fans
We have commented on the Skittles mob a couple of times in previous posts so we have been keeping an eye on the campaign with interest. The mob is back and this time for a live Facebook event called ‘Dazzle the rainbow’ where the entire skittles mob was challenged by a character called David Phoenix to try to submerge him by way of skittles. Every person who logs onto the Facebook application adds hundreds more Skittles into the next drop which takes place every 15 minutes.
Turning up the heat with Jon Heder
Fans of Napoleon Dynamite will be amused to see the latest video featuring Jon Heder launching a keep fit video.