Bounty have launched a new viral featuring Hip hop legend Run DMC frontman, Rev Run. The viral has received 358,000 number of views on YouTube since it was posted 3 weeks ago. The viral opens with ‘Principal Simmons’ (Rev Run) visiting a classroom of bored students to inform them that substitute teachers will replace Mr Lee for the day. The Paper Towel Gang then arrive to the school in a drop-top, brazenly parking in the principal’s reserved spot and launch into a verbal ode to Bounty’s absorbency skills. This is definitely an interesting approach to a normally unexciting domestic product!