“Nothing Fancy but very Tasty”
Dublin, April 2012. Batchelors has launched a campaign with three young Irish farmers asking the women of Ireland to vote for their favourite Batchelors Farmer. The three lads who hail from Wexford, Limerick and Kildare have been chosen by Batchelors Peas to be the heroes of a new campaign celebrating real Irish farmers. With the tagline “Nothing Fancy but very Tasty” the farmers represent the three Batchelors Pea varieties- Mushy, Marrowfat and traditional Peas and can currently be seen in outdoor advertising all across the country. The campaign celebrates Batchelors Irish heritage and aims to put canned Peas back on the menu of families around the country.
The three farmers who all come from different farming backgrounds feature in the posters with lines like ‘Have me on the kitchen table?’, ‘Fancy a bit on the side?’ and ‘Dya wanna spoon?’.
Meet the farmers:
Stephen Fitzgerald: Mushy Peas
- A 31 year old proud farmer from Croom in Co. Limerick, Stephen has worked on the family poultry farm since a young age and recently expanded his experience into other agriculture sectors. He’s hugely involved with Macra na Feirme be it debating, tag rugby or representing Limerick in the Mr. Personality contest. His favourite dish is mashed spuds and turnip, lamb chops, mushy peas and loads of gravy.
- See a video of Stephen here: http://www.youtube.com/watch?v=BMyO0C9OPgc&feature=channel
- Dave Robinson: Marrowfat Peas
- Dave is a 28 year old farmer from Maynooth in Co. Kildare. In his spare time he enjoys motocross and boxing. He’s been farming full time since 2007 having previously practiced as a carpenter for 4 years. Dave thinks life is just “Peafect” and has a soft spot for a bit of Pea soup.
- See a video of Dave here: http://www.youtube.com/watch?feature=player_embedded&v=TwEl_hrERAE
- John Fanning : Irish Peas
- John is a 27 year old farmer from Gorey in Co. Wexford. A keen second row rugby player, John captains the Gorey second team. He’s been farming full time for the last 2 years having taken over from his Dad. John describes himself as a positive character who is up for a laugh and likes nothing better than Fish, Chips and Peas
- See a video of John here: http://www.youtube.com/watch?v=XRyfXA2TrhQ&feature=channel
To vote for your favourite Batchelors Farmer or to see personal video messages from each of our farmers the public can visit www.facebook.com/batchelors . The page will also double up as a central location for all elements of the campaign.
Batchelors has been making Beans and Peas in Ireland since 1935 and currently contract over 700 acres of Irish Peas. Many of Batchelors Pea Farmers are featured in the new advertising campaign through a series of interviews on the Batchelors Facebook page.