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Videos we’re watching this month

August 20th, 2010

Roger Federer trick shot

Roger Federer is the face of Gillette’s sensitive skin campaign and this video is a behind the scenes clip from an ad which features Federer knocking a bottle off a crew member’s head with a serve. There is lots of debate online as to the authenticity of this trick shot but real or not we think it’s worth one or several views.

 

Radio lab and NPR present words

Radiolab have tried to imagine a world without words and this video was designed to accompany Radiolab’s Words episode. The film is beautifully made and a stunning depiction of the creative concept.

Man walks across America

Conscious Minds, the film makers, came up with the idea and pitched it to Levi’s to get a sponsor to help fund the project. The sponsorship included money for petrol, food, production resources and of course jeans for the whole crew (Levi 501s). The team used a combination of stop-motion and time-lapse video and made a Google map with photos pinned at points of interest. Another YouTube video also described their experiences travelling across the country and explains the visual effects in the video.

Electric Picnic teaser

Electric Picnic is fast approaching and to whet our appetites the lovely Electric Picnic crew have produced this video.

Pug sings Batman

This is not big or clever but it is very funny! If you have ever wondered what a pug would sound like singing the Batman theme tune, then wonder no more because you can just click on the video below.

Double Rainbow

This video has inspired hundreds of parodies on YouTube and it’s easy to see why when you watch the original video. We’re not sure but we think the camera man in this clip likes rainbows, watch and see if you agree with us.

Canal+ French football ad

We’ve been a little football crazy here for the past month so, this French ad made us laugh.

Cadbury Spots v Stripes

We are delighted to be working on the Cadbury Spots v Stripes campaign. Watch the new Cadbury advert here and visit www.spotsvstripes.com to get involved in the big game and register as a Spot or a Stripe. Ready, steady, Go!

Starbucks case study

You may have heard that Starbucks was the first consumer brand to reach 10 million fans on Facebook. So, we were interested to view this video of the keynote presentation by Alexandra Wheeler (Digital Director of Starbucks) who opened the Social Media Influence 2010 conference in London.

Smart car fits into tight spaces

August 20th, 2010

This post is for those of you who struggle parallel parking or chuckle at those who look like they are parking a bus. Mercedes Benz has been promoting the Smart Car for Two in Toronto with ambient stunts focusing on the car’s ability to park anywhere. BBDO Toronto created an oversized bike lock and a giant shoe horn to attach to the Smart Car as it was placed in tight spots around the city.

Bounty and Rev Run

August 19th, 2010

Bounty have launched a new viral featuring Hip hop legend Run DMC frontman, Rev Run. The viral has received 358,000 number of views on YouTube since it was posted 3 weeks ago. The viral opens with ‘Principal Simmons’ (Rev Run) visiting a classroom of bored students to inform them that substitute teachers will replace Mr Lee for the day. The Paper Towel Gang then arrive to the school in a drop-top, brazenly parking in the principal’s reserved spot and launch into a verbal ode to Bounty’s absorbency skills. This is definitely an interesting approach to a normally unexciting domestic product!

Facebook Places

August 19th, 2010

Facebook has officially launched Places, the social network’s location based platform. Users will now be able to check-in to Places created by both people and businesses. It will be interesting to see how this develops, with over 500 million members and growing, Facebook provides access to a lot of potential customers for businesses. The most successful brands on Facebook are those that engage with fans to build brand loyalty as opposed to pursuing the hard sell angle. So, it will be interesting to see how brands engage with customers and encourage them to check into the brand’s Place as these check-in stories should generate invaluable impressions in friends’ news feeds, extending the brands reach to new customers.

Miracle film turns any surface into a touchscreen

August 19th, 2010

For those of you who love touchscreens, an interactive hardware company called Displax has begun marketing Skin, a paper-thin, flexible film that would transform any non-metal surface into an interactive touchscreen. Displax’s multi-touch technology can detect up to 16 fingers at once and can also detect air movement. No doubt these will filter down to events and experiential activity soon.

Source: Mashable

Coca Cola experiential event

August 18th, 2010

The Experiential agency, Promarket, developed an interesting experiential event for Coca Cola Israel which integrated live status updates to Facebook for all attendees. On entry, teenagers were given a wristband which would securely hold their Facebook login and password to swipe at each event touchpoint. Every time they swiped the wristband, it updated their Facebook status with a description of what they were doing at the event. The wristband also allowed for automatic tagging of all the photos taken at the Coca Cola village. 650 teenagers attended each day and the Facebook application generated over 35,000 posts every day.

Precious:The bike with a brain

August 17th, 2010

 

We’ve wanted a car that could talk to us since watching Herbie, now we’re one step closer to that dream with Precious, the bike with a brain! Precious (the bike) and Janeen (the rider) are riding across America to raise funds for Lance Armstrong’s LIVESTRONG charity. The bike has sensors attached which track and monitor everything from location, temperature, speed, dog chases and even how many times Precious has been honked at.  Precious then expresses his / her feelings / experiences by tweeting in real time and posting to the site.

Old Spice Social Campaign Case Study

August 17th, 2010

WK have released their case study for the infamous Old Spice Social Campaign and the subsequent response campaign. At this stage we’re all familiar with the videos however, this case study provides new insight around the campaign and throws up some impressive statistics:

  • The Old Spice Twitter following increased 2700%
  • Facebook fan interaction was up 800%
  • Oldspice.com website traffic was up 300%
  • The Old Spice YouTube channel became the all time most viewed channel

Translating Business Jargon

August 17th, 2010

Does business jargon incentivize you to push the envelope and facilitate thinking outside the box on best practice deliverables? Or does it leave you scratching your head as to what the person is trying to say? Everyone uses business jargon to some extent but one of our pet peeves is over using jargon to the point that 5 words become 20. Well, it appears we are not alone as Unsuck-it.com has been designed to translate English office jargon into simple English.

 

Social Networking map

August 17th, 2010

Flowtown have created a social networking map for 2010 which lists the world of social networking in terms of their user populations. Earlier this year, research from Edison Research / Arbitron Internet and Multimedia Study revealed a massive growth in the awareness of Twitter from 5% awareness among Americans in 2008 to 87% awareness this year. This is interesting when looking at Flowtown’s map below when you consider that despite the number of Facebook users, the awareness of Facebook is currently at 88%.