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Barretstown seeks public support to continue to give childhoods back to sick children

May 27th, 2013

 

Barretstown CEO Dee Ahearn pictured with four year old camper Olivia Killian and Cecelia Ahern

Text WAND to 50300 to donate €2 to Barretstown

The children’s charity Barretstown is launching a major fundraising campaign to allow it continue to rebuild the lives of thousands of children who are coping with serious illness.

Barretstown will provide therapeutic recreation for more than 2,500 children in 2013 alone and will shortly welcome its 25,000th camper since its foundation in 1994. Due to advances in medical treatment more than 80% of children now survive childhood cancer, but the treatment they undergo seriously affects their emotional and psychological development.

Recently published results of research conducted by Yale University School of Medicine in 2012 shows that camps such as Barretstown contribute hugely to the emotional and psychological recovery of children who are or have been seriously ill.  Results of a survey of 12 similar camps showed 83% of parents saw an increase in their child’s confidence; 80% reported an increase in self-esteem; 76% reported an increase in maturity; 74% reported an increase in independence; and 72% reported an increased interest in social activities.

“Sick children are often deprived of many of the elements of a normal childhood, while they undergo long and difficult treatment” according to Dee Ahearn, the CEO of Barretstown.  “While medical treatment very often produces great results, psychological and developmental issues remain to be dealt with. We work to give children their childhoods back, helping them to develop into well-adjusted adults, and we also work with parents and siblings to give them coping mechanisms and help them plan for the future.”

Barretstown is calling on the public to help raise much needed funds and enable more sick children to experience the magic of camp by texting the word WAND to 50300 to donate €2. 100% of this €2 donation will go directly to Barretstown and help more children with cancer visit camps this year.

Barretstown has provided its programme of therapeutic recreation to over 24,000 campers affected by childhood cancer since 1994. During the 2012-2013 camp season, 254 families from 12 SeriousFun camps (including Barretstown) completed surveys both before and after camp about examining the impact of residential camps on the lives of campers and their families.

Commenting on the research findings, Chief Executive of Barretstown Dee Ahearn said “We’re calling this year’s fundraising campaign ‘Be part of the magic’ because feedback from the children and families who come to Barretstown every year is that their experience was magical and that parents see a real change in their children as a result of the experience. This is backed up by the research from Yale University.  These services are provided completely free of charge to children and their families so your donations will help us to welcome more sick children to experience the magic of camp this year.”

The ‘Be part of the magic’ campaign will run throughout the Summer with fundraising drives around the country calling on members of the public to help Barretstown raise the €4.5 million it needs every year to continue to provide these life changing programmes that are entirely free of charge to children and their families.

Donations can be made through the Barretstown website at: www.barretstown.org/donate. Alternatively, a €2 donation can be made by texting the word WAND to 50300.

#BarretstownMagic

Four year old identical twins Olivia and Laura Killian pictured with Cecelia Ahern

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Top ten videos we shared this week

April 12th, 2013

7 Year Old’s Touchdown

Seven year old cancer patient gets to play with his favourite team and score a touchdown in front of over 60,000 American football fans.

Bubbas Hover

With the Masters on at the moment there’s lots of golf talk in the office. Just imagine if Rory McElroy was using one of the hovercraft golf carts from this video! Apparently it works over grass, sand and water, do you think it could manage the M50 for our commute to work?

Justin Bieber baroque style

One of our favourite recent campaigns was working with the Dublin Gospel Choir to sing pick-up lines for Valentine’s day so we love this video from BBC Radio 3 which features the orchestra’s interpretation of Justin Bieber’s ahem classic ‘beauty and a beat’. It’s bit long but we love the chorus!

How Animals Eat

Our favourite part of this video is the friend minding his own business, quietly enjoying his meal while his friend recreates the eating styles of different animals.

Wild Animals & Fast Food

Continuing on the theme of animals eating, this thought provoking video highlights growing obesity problems with a comical take on what could happen if wild animals ate fast food, watch out for the flamingos at the start.

Night Time Toy Stealing

Impressive stealth mode by a two year old in this video who goes to great lengths to steal his sister’s toy while his parents record the whole thing and try not to burst out laughing.

Kung Fu Grandpa

Someone has songified the brilliant voiceover from the original Kung Fu Grandpa video!

Chair Prank

Human chair prank filmed at a coffee shop.

HP Photoball

Great idea from HP to position a camera inside a large beach ball and film the results as the ball was passed around a festival crowd and then give people the opportunity to take the photos as souvenirs.

Time Lapse Deconstruction

Great use of time lapse in this video showing a new method of tearing down a building in Japan. Commuters must have been confused with the gradual reduction in size over time.

 

 

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Our favourite April Fools’ Day jokes this year

April 2nd, 2013

Introducing Google Nose

Google went all out this year with treasure maps, turning Gmail blue, closing YouTube (more on that later in this thread) and our favourite announcing the new ‘scent’sation in search: Google Nose.

Virgin Atlantic glass-bottomed plane

Next up is Virgin Atlantic who announced a glass-bottomed plane coinciding with the start of Virgin Atlantic’s first domestic service to Scotland.

YouTube closing

Google claimed YouTube was closing as they had received enough videos now to pick a winner and that the winner will be announced in 10 years when the site would relaunch featuring only the winner’s videos. An elaborate April Fool but as The Daily Edge pointed out one of the best parts was how Google involved YouTube celebrities like Charlie and Harry Davies-Carr  from ‘Charlie bit my finger’ video fame although we feel quite old now after seeing how grown up they are now.

Your P.R.A.M. Ma’am

With a royal baby due this Summer, BMW announced the launch of a limited edition  BMW P.R.A.M (Postnatal Royal Auto Mobile). Available in Princess Pink or Royal Blue, people interested in booking a test drive could contact Joe King (see what they did there?), BMW’s head of postnatal innovation.

Tesco one way shopping & 3D printing

Tesco announced plans to introduce one-way shopping to their stores with customers and trolleys to keep to the left hand side. They also launched the Tesco Value 3D Food Printer.

Consonant please Carol

Twitter announced plans to charge people $5 to use vowels prompting the hashtag #nvwls.

The White House

The White House released a special April Fools’ video featuring the one and only kid president.

Bacon mouthwash

A product that until now only existed in Homer Simpson’s dreams, Scope launched bacon mouth wash for April Fools’ Day.

Barclaycard #PayWag

PayWag, the first contactless payment device for dogs.

Vimeow

No need for cat fans to be jealous of PayWag as Vimeo has created a new network called ‘Vimeow’ for all of your favourite cat videos.

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Watching a scary movie in the cinema? There’s an app for that!

March 25th, 2013

A new Dutch thriller is calling on moviegoers to make use of the one thing that has been annoying audiences for years: mobile phones.

Dutch filmmaker Bobby Boermans has come up with an innovative way of combating the annoying glow from a mobile phone during a movie by involving it in the cinema experience.

By teaming up with Service2Media to create an app, audience members can take part in an interactive experience while watching the film, App, in real-time. The film tells the story of psychology student, Anna Rijinders who becomes transfixed by an unexplained app on her phone, called Iris, that begins to send her cryptic messages and slowly interferes with her daily life. Using digital watermarking, the real life app works for cinema-goers by updating throughout the film, enhancing their viewing experience.

The film is released on April 4th. Watch the non-English preview of App below.

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Top ten videos we shared this week

March 22nd, 2013

#Twitter7

Happy birthday Twitter!

Social farter

Brilliant video from  Canada’s Ministry of Health equating farting with social smoking as part of its Quit the Denial campaign.

We didn’t own an iPad

For children of the 70s and 80s, here’s YouTuber hunkgraham1’s version of Billy Joel’s ‘We didn’t start the fire’ chock full of 70s and 80s nostalgia.

After Ever After – Disney Parody

An alternative take on the Disney princess tales of Ariel, Belle, Pocahontas and Jasmine.

The Invisible Flyer

Thought provoking campaign from Argentina highlighting that an average of three kids disappear each day.

“Puppy” by Skrillex & The Art of RAW

Stunning visuals of a pair of jeans being made in this Skrillex and G-Star collaboration.

Forward

Mesmerising video by film maker Messe Kopp who walked backwards through the streets of Jerusalem and then reversed the footage.

Because he’s worth it

Brazilian ad for Dove’s shampoo range for men showing what happened when a guy washed his hair with women’s shampoo.

Personalised Opel Corsa

Do you have a name for your car? Then you’ll love this campaign from Gitam BBDO in Israel for Opel Corsa. Based on the insight that young people love their cars almost as much as they love themselves they named each car after its owner.

Nutcase Helmets

Campaign from Nutcase Helmets in Denmark to encourage young people to wear bike helmets.

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Top ten videos we shared this week

March 15th, 2013

Pepsi Max Test Drive

Jeff Gordon takes a car salesman for the test drive of his life in this Pepsi Max stunt. His face is just priceless!

Carlsberg puts friends to the test

Another interesting stunt from Carlsberg, this time rewarding people who come to their friends’ rescue in the middle of the night.

Old Spice – Meet the Wolfdog

Another handsome front man from Old Spice, this week they introduced the world to their new chief director of marketing, the Wolfdog. We loved his tweets on Wednesday night “Where I come from, white smoke means delicious campsite meat-treats”.

Human slingshot

Intended to top their previous slingshot video with one ramp this new video sees people shoot 60 to 80 feet in the air.

Rihanna’s River Island surprise

Rihanna surprises a fan trying on her designs, luckily she likes the clothes otherwise this could have been awkward

George Hook’s Harlem Shake

Not sure whether to thank The Daily Edge for bringing this to our attention, we definitely weren’t ready for George Hook’s jelly!

Four year old sings for Ellen

Effort face! After a video of him singing went viral, Ellen invited this four year old to her show to serenade her audience in person with his cute rendition of Bruno Mars’ Grenade.

Handy Game of Thrones re-cap

Game of Thrones are certainly whetting fans’ appetites for the new season with their clever New York Times ad and now this handy re-cap of season two.

Chanel

One of a series of videos giving an insight into the iconic Chanel brand, this video looks at the jacket from Coco Chanel’s original creation through to Karl Lagerfeld’s modern reinvention.

Broadcaster announcing the new pope

Think it’s safe to say a few people had trouble introducing the new pope or even pronouncing his name in a lot of cases but this video just shows that some found it trickier than others.

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The Coronas to headline fifth Barretstown Inspirations Gig

March 15th, 2013

Barretstown is delighted to announce that the fifth Barretstown Inspirations gig will take place on Thursday April 11th 2013 at The Olympia Theatre in Dublin. Confirmed performers include The Coronas, Lisa Hannigan, The Strypes, The Walls, The Frank & Walters and Maud in Cahoots plus more special guests to be announced over the next few weeks. Hosted by Ian Dempsey, the night will feature these acts performing songs by their musical heroes along with some of their own material.

Founded by the late Hollywood actor Paul Newman and modelled on his renowned Hole in the Wall Gang Camp in Conneticut, Barretstown has helped over 25,000 children with cancer and other life threatening illnesses since 1994. The camps are entirely free of charge to the children and their families so the Inspirations gig will raise much needed funds to enable Barretstown to welcome even more children this year.

The Barretstown Therapeutic Recreation Programme provides fun activity-based challenges through entertainment and outdoor challenges enabling sick children to build their confidence, self-esteem, independence and realise their full potential. The activities are carefully directed through psychosocial support programmes which are now considered to be an integral part of treatment and recovery from serious illness.

Tickets priced €33 including booking fee are available via Ticketmaster with all proceeds going directly to Barretstown. For more information visit www.barretstown.org.

#BarretstownInspirations
Twitter: @Barretstown1
Facebook: facebook.com/barretstowninspirations




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Top ten videos we shared over the past week

March 11th, 2013

Mila Kunis’ favourite interview

We bet Mila Kunis wasn’t expecting Chris from the Scott Mills show when she started her press tour for Oz, the Great and Powerful. From Nandos to pies and football pints watch her reaction as Chris describes what they would do on a date.

Keep Calm

A short film that tells the story behind the ‘Keep Calm and Carry On’ poster which has become one of the most popular memes of the past few years. The video tells the story from its origins at the beginning of WWII and its rediscovery in a bookshop in England in 2000.

Three #DancePonyDance

We’re loving the moves on this moonwalking shetland pony. Silly stuff matters? We couldn’t agree more!

Frozen Cinema

Touching video highlighting the conditions that homeless people experience in winter. Temperatures were turned down in German cinemas with blankets left on the seats with QR codes that people could scan to donate money to the charity fiftyfifty. Before the film started a short video played featuring homeless people describing sleeping in similarly cold conditions during winter.

Bin your tie for a free beer

Sol ran a campaign in London recently called ‘A Free Beer for Free Spirits’ asking commuters to recyle their ties in exchange for a bottle of beer.

Matty the baby sloth

Meet Matty, the gentlemanly baby sloth who clearly knows that flowers are the way to a woman’s heart as he passes his handler Claire a pink petal in this video.

Is this the best bus stop ever?

Qualcomm surprised some Los Angeles commuters with their ‘born mobile’ campaign. Bus stop ads prompted people to visit a mobile site if they were bored or in a hurry. Once people connected, they were then surprised with a range of novel transport options from dog sled to a ride in a Lamborghini to a puppy bus. The video captures the reactions of people as their surprise transport arrived.

 

What most schools don’t teach

“Everybody in this country should learn how to program a computer… because it teaches you how to think.” – Steve Jobs. Code.org, a non-profit foundation dedicated to growing computer programming education has launched ‘What most schools don’t teach’, a series of three videos designed to get children and teachers thinking about the need for computer programmers. The videos feature comments from Bill Gates, Mark Zuckerberg and Jack Dorsey among others talking about the importance of learning to code.

Adorable polar bear cub

A polar bear cub runs around and then takes a nap after all of the excitement.

Cats being jerks

This one pretty much does exactly what it says on the tin

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GAIN go barking mad for Barretstown

March 11th, 2013

GAIN Pet Food in association with Barretstown are calling on dog owners to help break the world record for the most dogs in fancy dress on April 28th

The world record attempt will take place on April 28th at The National Show Centre (near Dublin Airport), with celebrity judge Katie Taylor on hand to find the mutt with the greatest strut. This will be a fantastic day out for all the family and your four legged furry friend, with all money raised going to Barretstown.

Speaking at the launch of this novel event Dee Ahearn, Barretstown CEO stated that “We hope to have some serious fun on April 28th while raising much needed funds. All of the children affected by serious illness and their families come to Barretstown free of charge so this support from GAIN Pet Foods will help us to rebuild even more childhoods this year.”

The world record attempt is just one of a number of attractions which will entertain punters and their pooches on the day. There will be fantastic prizes for the best dogs in costume, free veterinary and nutritional advice, agility and obedience classes, live entertainment and free goodie bags for you and your canine companion.

Speaking at the announcement, John Fox, GAIN Pet Food Sales Manager said “we are delighted to be involved with Barretstown in what we believe will be one of the biggest dog events of 2013. We hope all dog lovers will join us to become part of this unique world record event and help raise funds for Barretstown which is such a worthy cause. The current record for the most dogs in costumed attire stands at 1,326 and we hope that through this event Ireland can follow in Katie Taylor’s footsteps and win another world record title.”

GAIN, part of the Glanbia group, is Ireland’s biggest selling animal feed brand and has a team of leading experts in the field of dog nutrition. The GAIN Elite LifeSize range of dog food was developed to precisely match the different nutritional requirements of big and small dogs, at various life stages, providing exceptional quality at affordable prices. GAIN is donating €1 to Barretstown for every 15kg bag of Elite sold from the 1st of February until the end of April 2013. All donations on the day of the world record will also be given to Barretstown. To find out more information and register for this fantastic event please visit www.gainfeeds.com

 

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Belvita breakfast to go

February 26th, 2013

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