...latest news
April 16th, 2012
“Nothing Fancy but very Tasty”
Dublin, April 2012. Batchelors has launched a campaign with three young Irish farmers asking the women of Ireland to vote for their favourite Batchelors Farmer. The three lads who hail from Wexford, Limerick and Kildare have been chosen by Batchelors Peas to be the heroes of a new campaign celebrating real Irish farmers. With the tagline “Nothing Fancy but very Tasty” the farmers represent the three Batchelors Pea varieties- Mushy, Marrowfat and traditional Peas and can currently be seen in outdoor advertising all across the country. The campaign celebrates Batchelors Irish heritage and aims to put canned Peas back on the menu of families around the country.
The three farmers who all come from different farming backgrounds feature in the posters with lines like ‘Have me on the kitchen table?’, ‘Fancy a bit on the side?’ and ‘Dya wanna spoon?’.
Meet the farmers:
Stephen Fitzgerald: Mushy Peas
- A 31 year old proud farmer from Croom in Co. Limerick, Stephen has worked on the family poultry farm since a young age and recently expanded his experience into other agriculture sectors. He’s hugely involved with Macra na Feirme be it debating, tag rugby or representing Limerick in the Mr. Personality contest. His favourite dish is mashed spuds and turnip, lamb chops, mushy peas and loads of gravy.
- See a video of Stephen here: http://www.youtube.com/watch?v=BMyO0C9OPgc&feature=channel
- Dave Robinson: Marrowfat Peas
- Dave is a 28 year old farmer from Maynooth in Co. Kildare. In his spare time he enjoys motocross and boxing. He’s been farming full time since 2007 having previously practiced as a carpenter for 4 years. Dave thinks life is just “Peafect” and has a soft spot for a bit of Pea soup.
- See a video of Dave here: http://www.youtube.com/watch?feature=player_embedded&v=TwEl_hrERAE
- John Fanning : Irish Peas
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- John is a 27 year old farmer from Gorey in Co. Wexford. A keen second row rugby player, John captains the Gorey second team. He’s been farming full time for the last 2 years having taken over from his Dad. John describes himself as a positive character who is up for a laugh and likes nothing better than Fish, Chips and Peas
- See a video of John here: http://www.youtube.com/watch?v=XRyfXA2TrhQ&feature=channel
To vote for your favourite Batchelors Farmer or to see personal video messages from each of our farmers the public can visit www.facebook.com/batchelors . The page will also double up as a central location for all elements of the campaign.
Batchelors has been making Beans and Peas in Ireland since 1935 and currently contract over 700 acres of Irish Peas. Many of Batchelors Pea Farmers are featured in the new advertising campaign through a series of interviews on the Batchelors Facebook page.
Tags: Batchelors Farmer of the Year, Dave Robinson, Farmers, Irish peas, John Fanning, marrowfat peas, mushy peas, Peas, Stephen Fitzgerald
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March 28th, 2012
Dublin, March 2012. This Easter, Kraft Foods will be supporting 20 Easter Egg Trails of varying sizes across Ireland. The successful events were chosen from dozens of entries who applied through the Cadbury Ireland Facebook page throughout February. These successful entries will receive support including Cadbury Easter Eggs with some events also receiving Entertainment and Games to help bring the magic of Easter to life for families across the country.
The tradition of Easter Egg Trails or hunts goes back to early Christian times and has grown in popularity in recent years. The 20 events that Cadbury will support in 2012 offer families a wonderful opportunity to spend time together and enjoy some of Ireland’s most beautiful sites including Kylemore Abbey, Fota House, Glenveagh National Park, Birr Castle, and Craggaunowen to name but a few.
The full list of events that will be supported in 2012 are listed below. More information is also available at www.facebook.com/cadburyireland
| Event |
Location |
| Boyle TM Easter Festival |
Lough Key Forest Park, Boyle, Co. Roscommon |
| Irish Agricultural Museum Egg Hunt |
Johnstown Castle, Co. Wexford |
| Kylemore Abbey |
Kylemore, Connemara, Co. Galway |
| Avon Ri |
Blessington, Co. Wicklow |
| Irish Heritage Trust Easter Egg Trail |
Fota House, Co. Cork |
| Trim Hot Air Balloon Fiesta |
Trim, Co. Meath |
| Aware Charity Easter Fundraiser |
Breaffy House Resort, Castlebar, Co. Mayo |
| Edenderry Rugby Club |
Edenderry, Co. Offaly |
| Happe House Community Group Annual Easter Party |
Hebron Park, Kilkenny |
| Abbeyleix Community Easter Egg Hunt |
Abbeyleix Heritage House, Co. Laois |
| Birr Castle Easter Egg Trail |
Birr Castle Demesne, Birr, Co. Offaly |
| Guide Dogs for the Blind Easter Egg Hunt |
Model Farm Rd, Cork |
| Glenveagh National Park |
Churchill, Co. Donegal |
| Oceanworld Easter Hunt |
Dingle, Kerry |
| Easter at Copper Coast Mini Farm |
Tramore, Waterford |
| Craggaunowen Easter Egg Trail |
Craggaunowen , Ouin, Co. Clare |
| Easter at Ballyhass Lakes Activity Centre |
Ballyhass Lakes, Mallow, Co. Cork |
| GAA Museum |
Croke Park, Dublin |
| Imaginosity Easter Trail |
Imaginosity, Sandyford, Dublin |
| Easter at Glendeer Pet Farm |
Athlone, Co Roscommon |
Tags: Cadbury Easter Egg Trails
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March 28th, 2012
Today sees Cadbury announce their sponsorship agreement with both the Olympic Council of Ireland and Paralympics Ireland, thus becoming the Official Treat Provider to the Irish Olympic and Paralympic teams in the run up to and during the London 2012 Olympic and Paralympic Games.
In 2008, Cadbury announced its global sponsorship of the London 2012 Olympic Games, so this move comes as a natural extension to this sponsorship.
Speaking at the launch, Brian O’Sullivan, MD, Kraft Foods Ireland said “Cadbury, as one of Ireland’s best loved brands, is delighted and proud to launch this sponsorship. There has never been a more exciting time for a brand to be involved in the Olympic and Paralympic Games, and for a brand like Cadbury to be in a position to bring a little of the Olympic spirit, and joy to our customers, the opportunity was simply too good to miss”. He continued “As a company with a large Irish manufacturing base and heritage here we are fully behind each and every Irish athlete taking part in the Games and immensely proud to play a role in their journey to London 2012”
As part of today’s launch, Cadbury also unveiled their Cadbury Ambassador Athletes for the Games – namely Paul Hession and Grainne Murphy of Team Ireland, and Catherine Walsh of Paralympics Ireland. Cadbury will work closely with these athletes over the coming months to help raise the profile not only of the athletes themselves but also to drive pride and support around participation of all Irish athletes in the Games.
As part of their sponsorship, Cadbury also plan to roll out a number of exciting initiatives over the coming weeks, which will enhance the Irish experience of the Games. These initiatives include the launch of their largest ever in-store promotion, ‘Unwrap Gold’, which will capture the imagination of Irish sporting fans everywhere and give Irish fans across Ireland the chance to win hundreds of golden vouchers to the Games hidden inside the wrappers of Cadbury Dairy Milk bars.
Pat Hickey, President of the Olympic Council of Ireland added “Team Ireland has been fortunate in its preparations for the London Olympics in having Cadbury on board as a major sponsor. This famous brand promoting and supporting our athletes to a very great degree and continues to help build public excitement and team awareness as we get ready to ‘go for gold’ in four months’ time”.
Liam Harbison, CEO, Paralympics Ireland commenting on the announcement said “We are delighted that Cadbury is partnering with the 2012 Irish Paralympic Team towards this Summer’s “home Games”. Their support is of huge help, not just to Paralympic athletes like Catherine Walsh who are targeting the podium in London, but also in building the greatest-ever public support for the team”.
Tags: Cadbury, Kraft Foods Ireland, London 2012 Olympic and Paralympic Games, OCI, Olympic Council of Ireland, Paralympics Ireland, Team Ireland
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March 15th, 2012
Over one week Cadbury Creme Egg enlisted the support of the Irish public to help their giant Creme Egg release its Goo! Every Tweet and Facebook entry received helped build the egg-citement, resulting in eight egg-splosions over seven days. Thank You for helping Creme Egg release its Goo!
www.facebook.com/cadburyireland
Tags: #tweet2goo, Cadbury Creme Egg, Cadbury Ireland Facebook, Creme Egg, egg-splosion, Experiential, Goo, social media
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March 9th, 2012
This Creme Egg Season, Cadbury Creme Egg is enlisting the support of the Irish public to show their support for “Runny Egg”, the more online support that is received the more excited our Creme Egg will become, culminating in a daily egg-splosion of Goo broadcast live through a designated Facebook App.
In an innovative through the line execution Creme Egg will be encouraging people to tweet #tweet2goo or enter via the designated App on the Cadbury Ireland Facebook page. Our giant “Runny Egg” will travel to different locations each day to garner public support before egg-sploding live on and off air. All those who tweet and enter via Facebook will be automatically entered into a draw to win Olympic tickets. The locations Creme Egg will visit this weekend are:
- Pavillion Swords, Friday from 1pm
- Lansdowne Road, Saturday from 1pm
- Croke Park Area, Sunday from 12noon
The “When Will it Goo” activity forms part of a €700,000 Cadbury Creme Egg campaign that stretches the entire season (January to April). Thus far the campaign has seen the launch of exciting new TV creative, outdoor, POS, retailer specific consumer promotions, online engagement and more.
Tags: #tweet2goo, Cadbury Creme Egg, Creme Egg, Experiential, facebook, Facebook2goo, social media, twitter, When will it Goo
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February 22nd, 2012
At the launch of of the Championship are Under 21 footballers, Patrick McBrearty, Donegal, left, Michael Quinlivan, Tipperary, centre, and Cillian O'Connor, Mayo. Croke Park, Dublin.
Kraft Foods today announced the renewal of the Cadbury sponsorship of the GAA U21 Football Championship for another 3 years. The renewal builds on a successful 7 year partnership between Cadbury and the GAA which has seen the Championship go from strength to strength with greater TV coverage now than ever before and over 20,000 fans attending the final in Croke Park last year. This success has been built on innovative sponsorship activation especially in the area of new media which has seen an ever increasing engaged audience of GAA fans participate in the Championship discussion.
Launching the Championship at an event in Croke Park today were promising Under 21 footballers; Patrick McBrearty (Donegal), Michael Quinlivan (Tipperary) and Cillian O’Connor (Mayo), Uachtarán Chumann Lúthchleas Gael, Críostóir Ó Cuana and Cadbury Hero of the Future (HOTF) Judges: Paul Caffrey, Dermot Earley and Micheál Ó Domhnaill.
Speaking at the launch, Shane Guest, Kraft Foods Ireland said “We are delighted to be able to renew our sponsorship with the GAA and look forward to building on the success of the past 7 years. The skill and determination these young footballers demonstrate continues to astound us and we look forward to another exciting championship in 2012”.
Speaking at the launch Uachtarán Chumann Lúthchleas Gael Críostóir Ó Cuana said: “The GAA U21 Football Championship has served as an important stepping stone for many of the players who progress to reach the highest level of our game and those who follow the grade closely have been treated to some excellent campaigns in recent seasons. To that end we are delighted to acknowledge the three year extension to our arrangement with Cadbury. Their support and innovation has helped bring great energy to the competition in recent seasons and I look forward to the continuation of what has been a fruitful partnership ahead of what promises to be another intriguing championship.”
Last year’s championship culminated in a great spectacle which saw over 20,000 attendants in Croke Park watch Galway earn a hard fought win against Ulster Champions Cavan and this year the Cadbury GAA Facebook Community have again identified Cavan and Galway as the two counties most likely to battle it out for the All Ireland title. The Cadbury GAA under 21 Football Championship is widely regarded as an important stepping stone to senior success with a large number of Under 21 players already starring for their senior county teams in the National League and in previous Senior All Ireland Championships. Amongst those is 2010 Cadbury Hero of the Future Rory O’Carroll who starred at full back as Dublin claimed the All-Ireland for the first time since 1995. Previous Cadbury Hero of the Future award winners; Colm O’Neill, (HOTF 2009), Killian Young (2008) and Fintan Goold’s (HOTF 2007) have also gone on to claim All-Ireland Senior success.
Cadbury Hero of the Future Awards:
Former Cadbury Hero of the Future Award Winners:
- 2006: Keith Higgins from Mayo
- 2007: Fintan Goold from Cork
- 2008: Killian Young from Kerry
- 2009: Colm O’Neill from Cork
- 2010: Rory O’Carroll from Dublin
- 2011: Thomas Flynn from Galway
Cadbury Scholarship
The Cadbury Scholarship programme now covers 9 third level institutions with 13 students receiving awards so far in 2012.
- Gary Sweeney – Galway – (NUI Galway)
- Einne O’ hEochaidh – Galway (NUI Galway)
- James O’Meara – Limerick (UL)
- Eamonn Kiely – Kerry (UL)
- Damien Cahalane – Cork (UCC)
- Kevin Hallissey – Cork (CIT)
- Kevin O’Sullivan – Meath (TCD)
- Patrick O’Higgins – Dublin (TCD)
- Aaron Murphy – Wicklow (UCD)
- Cormac Boyle – Westmeath (UCD)
- Ciaran Cafferky – Roscommon (DCU)
- Jack McCarron – Monaghan (DCU)
- Bernard Allen – Offaly (DIT)
- 2 x University of Ulster – scholarships yet to take place
Cadbury GAA Online
For the 2012 season, Cadbury will continue to build on its digital platforms for its dedicated online community who follow every move of the Championship throughout the season. With established social media platforms including Facebook www.facebook.com/U21GAAFootball Twitter http://twitter.com/CadburyU21 and Flickr www.flickr.com/photos/cadburyu21football and a newly updated website www.cadburygaau21.com GAA fans from every corner of the globe can contribute with comments, photos and videos and of course vote for the 2011 Cadbury Hero of the Future.
Tags: Cadbury, Christy COnney, Cillian O'Connor, Croke Park, GAA, Michael Quinlivan, Patrick McBrearty, U21 Football
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February 9th, 2012
New platforms target deeper engagement as Cadbury Dairy Milk looks to further build on September success
This February will see Cadbury Dairy Milk launch the second instalment of its hugely successful Cadbury Dairy Milk “Taste” campaign. In a €750,000 integrated marketing campaign, Cadbury Dairy Milk will tempt consumers by highlighting the rich taste and unique heritage that makes Cadbury Dairy Milk Ireland’s favourite chocolate.*
Commenting on the new Cadbury Dairy Milk campaign, Greta Hammel, Marketing Manager for chocolate, Kraft Foods Ireland said: “Last September’s campaign really caught the imagination of the Irish public and saw Cadbury Dairy Milk achieve a significant growth in market share. This campaign will aim to further excite and delight chocolate lovers by utilising new platforms and delivering engaging creative executions.”
A new version of the “Share A Square” Smartphone App will launch next week offering chocolate lovers a FREE bar of the iconic 8 square Cadbury Dairy Milk when they share with friends. Up to 1,000 bars will be delivered to consumers doors every week over the course of the four week campaign encouraging consumers to share their love for Ireland’s favourite chocolate bar. Other features of the App include a brand new puzzle game where users can also win a FREE bar of Cadbury Dairy Milk. The App is just one part of a digital and mobile campaign which will see a bespoke partnership with MSN as well as a fully integrated Facebook content programme including a “Tasty Treats” promotion which will run over the course of the campaign.
The hugely successful TV creative developed by Publicis QMP will return to our screens fresh from the announcement that it was one of the top 5 most watched Irish TV ads on YouTube in 2011. New Outdoor executions will show the evolution of the campaign as mouth watering shots of delicious Cadbury Dairy Milk will tempt consumers throughout the country. The campaign, running in February and March 2012 will feature advertising, digital, TV, outdoor, PR, social media, sampling and experiential activation developed in partnership with agency partners; Publicis QMP, PHD Ireland and MCsquared.
The campaign will also see the launch of a new addition to the Cadbury Dairy Milk range, Cadbury Dairy Milk Bubbly. Bubbly is a new and unique, innovative chocolate bar made with aerated Cadbury Dairy Milk chocolate. The bar will be promoted through in-store promotions and sampling activity throughout the campaign.
Consumers can benefit from competitions, exclusive content and more through facebook.com/cadburyireland
The updated Cadbury Dairy Milk Share a Square Smartphone App will be available to download from Monday February 13th
(*source: Nielsen Market Track w/e 25/5/11)
Tags: Cadbury chocolate QR code, Cadbury Dairy Milk, Cadbury Dairy Milk Share a Square, Cadbury Dairy Milk Taste Campaign, Cadbury Ireland, Cadbury QR code, chocolate QR code, Ireland's favourite chocolate, Share a Square app
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February 7th, 2012
We are loving the idea of our Irish Oscar nominees rubbing shoulders with the brave, the bold and the beautiful in LA this week. This photo shows Pentecost Writer/Director Peter McDonald and Producer Eimear O’Kane at the nomiees luncheon. That’s a good day at the office! Click on pic for larger view.
Tags: Pentecost; Oscars 2012; Peter McDonald; Eimear O'Kane
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February 7th, 2012
How things have changed….?! Click on the link below to view old footage of Dunnes Stores Cornelscourt in a bygone era (1969) populated by people indulging in the height of sophisticated modernist behaviour! It was Ireland’s first “American Style” megastore with FMCGs and bargain branded clothes. Music is by Donal Lunny (who still accompanies Christy Moore)
Cornelscourt 1969
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February 2nd, 2012
Our colleagues in Murray Consultants have just released results of a survey of TD’s who tweet which found that the proportion of TDs with Twitter accounts has more than doubled in the past 15 months. According to their research Eighty four per cent of TDs now have Twitter accounts compared to just 39 per cent in October 2010. Twitter is clearly playing an increased role in Irish politics and has had a significant impact in a number of Irish political controversies over the last few years such as the implosion of the recent Seán Gallagher presidential election campaign, the negative commentary on a landmark Morning Ireland interview by then Taoiseach Brian Cowen and the controversy over former Minister Willie O’Dea’s remarks about a Limerick Sinn Féin Councillor.
You can see full results and detail here http://www.murrayconsult.ie/professional-insights
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